A 90% increase in beer consumption

Lower taxes combined with better distribution has increased the beer consumption in India with 90 per cent since 2002. According to the local news agency, PTI, it is primarely in Rajasthan, Haryana and Punjab that the increase has become apparent.

Danish Carlsberg have entered a joint venture to build a new brewery in Rajasthan. They will start brewing in 2008.

Despite the increase, India is not at place with big consumption of beer. In fact quite the opposite. On average, people in India consume less than one litre beer a year.