Tuborg beats Carlsberg

It is hard to tell the difference between Tuborg and Carlsberg. The company structure lets people believe that there is no difference between the two. Having done a blind test serving 60 'wrong' beers. 30 Carlsberg served as Turborg and vice versa, I'm pretty confident that the difference in taste is also small. Despite the fact that Carlsberg is being sold in twice as many countries, Tuborg is now beating Carlsberg in amount of sold beers.

It's especially Russia that make the statistics look this way, as Tuborg has a more young and hip image in this region.