"Ironic is the fact that the more interested I get in beer, the less I drink of it. In my younger days I drank a lot, but was not ready to learn about good and great beer."
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The great Carlsberg with Menthos experiment. Ever tried it? Well here is what happens when you combine Carlsberg and Menthos.
Just as surprising reactions as the Menthos and diet coke reaction. Maby just a tad bit harder hitting conclusion :-)
Luckily for all the many Danish micro breweries, the danes have acquired at taste for Danish micro brews. Beer importers say that they can see a decrease in sold imported beer. Historically (only a couple of years) imported beer would be the choice for drinking special beer, but recently the trend has shifted towards Danish micro brews.
Consumption of Danish micro brewed beer has increased with 35 percent in the last year. Compare this to the one percent increase in imported beer. According to House of Beer, Danish micro brews has 52 percent og the market in Denmark.
Shops have noticed a decrease in willingness to pay extremely high prices on imported beer. The prices have been unnaturally high, when compared to beer prices in other countries, so I guess that we a just seeing the natural reaction to a market with artificially high prices.
Now a lot of the Danish micro brews are quite expensive, but they are not mainstream beer, as is the case with a lot of imported beer. We the consumers do not like 'mainstrem' beers any more. We want to be special and reflect our uniqueness with what we are drinking too.
"Be different like everybody else" seems to be the mantra.
I think we will see a continued willingness to buy expensive beer as long as it is Danish or special.
It's been a while since Vejle in Denmark have had a micro brewery. Mølleåens Bryghus is the name of the place that will deliver craft brews to the people in Vejle, Denmark.
Vejle has a long brewing tradition that now will be continued. Allan Poulsen will be the new head brewer is originally from Vejle and lived their up until 1977. A passion for beer led him away to start the Brøckhouse brewery. His brewing carer started in his basement, where the beers were created on home made equipment. He then went from full time IT guy to full time brewer.
Allan Poulsen will start as head brewer in Mølleåens Bryghus and the first assignment will be a launch-brew. The beer will be available in the weekend where you can invest in the brewery (August 31 to September 1st).
Further information on http://www.contrastholding.dk/
Evidently the logo of Brooklyn Brewerry is so good that it is worth copying. In the effort of staying current, a supermarket has taken the logo of Brooklyn Brevery as a template for their own logo. The copy is hard to tell from the original. Despite that fact, the supermarket owner claims that the two are not alike at all.
Brooklyn Brewery is currently trying clear up the 'confusion' and will probably use legal means, if kind requests are not met.
On the positive side, it is kind of a compliment.
Does this kind 'brand copying' happen often?
I don't care who you are, that's funny right there- Larry the Cable Guy
Comedian and actor Larry The Cable Guy (Daniel Whitney) has been honored in his hometown. A new local beer has been named after his famous catchphrase, "Git-R-Done". Born and raised on a pig farm in Pawnee City, Nebraska his family then moved to West Palm Beach, Florida. Like many comics he began his career on a dare at a local comedy club in 1986. Daniel will now be able to order Git-R-Done ale when he's home in Pawnee, Nebraska thanks to the bosses at local microbrewery SchillingBridge.
Beer and humor goes together well.
Over at The Brew Site there is this great post about setting up a blog. Thats great - get over there and read it!
In fact there is way to few Danish beer bloggers out there, so get writing.
If you do not want to set up a blog yourself and want to post once in a while, why don't you write a guest post here at Nanobryg?
Drop me a line on jens AT nanobryg DOT dk
First they bought a beer 'factory' (Ølfabrikken) and now Gourmetbryggeriet partners up with Kjaerstrup Chocolate 'factory' to brew and sell a Chocolate Stout.
The stout is already avaiable in Danish shops, but I have yet to sample it. Kjaerstrup Chocolate is a family owned complany on the small island Bornholm in Denmark, who's specialty is hand crafted chocolate of the highest quality.
Kjaerstrup used to brew their beer locally, but now Gourmetbryggeriet has taken over the production in Roskilde. I'm just wondering if it is Ølfabrikken that is actually brewing the beer?
I do hope so!
What is the difference between ale, bitter, lager and stout? I often get this and similar questions.
Here is the short answer and definition I have come up with:
I like to make fun of Coors. That is mainly because if their war against beer served at temperatures where you can taste it.
So this former Coors brewer, Tony Vieira, has started his own brewing company, Naked Lion Brewing, in Memphis, with his beer brewed at City Brewing in Wisconsin. Vieira started in the brewing business in 1989 when he worked in Budweiser's research brewery, doing experiments on beer.
The first beer, Copper Flask, is described as “a full-bodied lager that uses a sour mashing process similar to the one used to make some whiskeys.” The Vieira family chose the company name because lions are featured prominently throughout brewing history. For example, Lowenbrau, a Munich brewery, features lions on its labeling. Its name means "lion's brew," a reference to when it was first brewed in 1383 at The Lion's Inn in Germany.
Tony Vieira, who has an MBA from Vanderbilt University, financed the $500,000 start-up himself to maintain equity in the company.
I am somewhat curious abut the serving temperature of the new Copper Flask.
There is a lot of hype about facebook lately. I have just joined today to de what the hype is about. Feel free to add me as friend in there!
Search for "Jens Dalsgaard" http://www.facebook.com/profile.php?id=719114179
I have been on many different social networks.
MySpace
http://www.myspace.com/nanobryg
MYSPACE.COM provides a personal page on the net for a user's photos, blog, and individual profile of likes, dislikes, favorite bands, movies, and books. There's also MySpace mail, instant message, and chat, as well as discussion groups. Users invite their friends to sign up, who in turn invite their friends to sign up. Pretty soon users find out that their personal "network" of friends is quite large.
You can "rank" users' photos as well. Then you can choose to see "the 25 most highly ranked men" or the "most ranked women." Users can also check their own rankings to see if other people think they are "hot, or not."
Planning a reunion, barbeque, or party? Users can easily post an event to the calendar and invite people to public or private "real life" gatherings.
This feature is also used by many bands to promote their music and publicize their concerts. You can hear and download songs and videos, as well as email band members. MySpace abounds with faked celebrity pages, too, put up by fans, so users should not be fooled.
MySpace also offers numerous online and downloadable games -- they are very addictive and mostly fun to play. There are action games, puzzles, arcade games, trivia games, and multiplayer games.
The homepage does have a lot of ads and sponsored links and each page posts at least a banner ad.
There's one more caveat kids should know: the MySpace Terms of Service demand that users give up their rights to whatever they post on the public areas of the site. Here's the offensive clause: "By posting Content on any public area of MySpace.com, you automatically grant as well as represent and warrant that you have the right to grant to MySpace.com, an irrevocable, perpetual, non-exclusive, fully paid, worldwide license to use, copy, perform, display, and distribute such information and content to MySpace.com and that MySpace.com has the right to prepare derivative works of, or incorporate into other works, such information and content, and to grant and authorize sublicenses of the foregoing.") This little-read item means that your kid's illustrated public blog could become the next paperback bestseller--or blockbuster movie--and she won't have anything to say about it, or any monetary gain from its use.
Orkut
Orkut is the brainchild of Orkut Buyukkokten, a user interface engineer, at the mother of all search engine companies. The story goes that Orkut was a independent project that Mr. Buyukkokten (try saying that ten times) created in the “one day a week” that Google allocates for pet-projects. Of course if the “pet-project” is successful, the company will own all the intellectual property and technology.
Orkut borrows many of the same basic ideas from Friendster and its predecessors. One must recall that networking sites aren’t really the “new, new thing.” In fact, Amazon.com bought PlanetAll back in the bubble days that had the same basic foundation of sharing contact information, basic biographies, and expanding your network through your contact’s network.
Orkut’s contact search screen and user interface with photo thumbnails is practically a carbon copy of Friendster, which itself used many ideas from other online dating sites. The site also has Friendster’s testimonial feature, where one can write a short piece lauding their friend’s personality or achievements.
Orkut also has two killer features called “karma ratings” and communities. The “karma ratings” let contacts rate the “coolness” and “attractiveness” of their friends using a number of ice cubes and hearts as the currency. The site also lets one mark secret crushes on people in their network. If both sides designate a crush on each other, Orkut let’s them know they like each other.
Communities are networks setup by Orkut members around a topic of interest. For example, Beer brewers can congregate in the Beer community and send messages to one another. Acme employees can congregate in the Acme community and share the latest gossip.
LinkedIn
http://www.linkedin.com/in/dalsgaard
In essence Linkedin is a contact management tool where your contacts update their details and then these can be viewed by you, no more worrying about people changing email address and pone numbers. You join a network and you can contact people through trusted connections. An example is that I am linked to Fred and Fred is linked to Tom, so I can ask Fred to put me in touch with Tom if he has something to offer me like a specific skill or service.
When you sign up you get the opportunity to create a profile that people can see when they look you up on the site. The profile can contain details of your career and education history, it's basically an online CV that people can see.
If you choose to list your career in detail past colleagues and partners can endorse your work. Endorsements are similar to an online reference, they are in essence a short paragraph about how your colleague felt about you in the role, don't worry about bad comments as you have approve them before they show on your profile. You can also return the compliment and endorse people that you know.
Virb
http://www.virb.com/jensd
MySpace for Grownups! I am a sucka for well designed sites, and Virb fits nicely into this criteria. Certainly Virb offers an awful lot for the designer in us all and has been developed from the ground up with this in mind. Complete customization of the front and backend like this, has not been seen before in popular social network and should encourage many people originally put off by the blinding customizations popular in MySpace. Structured ‘Modules’ incorporating content from third partied like YouTube and Odeo can be created and placed in your profile and as a user you have control over the HTML and CSS – heaven! No more div overlays!
Conversely, most social networks downfall, the ‘MySpace design effect’, is alleviated in Virb with the simplest solutions; a ‘remove customization’ button prominently placed in the header. Clicking this button restores the original, clean, simple and most importantly neutral default theme that ‘ships’ with each new profile and is remembered when you return to the profile.
Imagine having beer-XML available on your phone. Apple used WWDC as the stage to announce a third-party development solution for the iPhone. Up until then it had been closed. What I need is the ability to get access to all my recipies on the go. "Why?" You might ask. The answer is simple; I can not remember all the details of my beers, and would like to have a readable copy with me. Jobs claims that a working knowledge of modern web standards is all we'll need to code up custom iPhone goodies to our hearts' content. Cheers to beer on the iPhone, if it is true.
What beer applications would you like for mobile computing?
Danish beer enthusiasts have been working on a plan to host a big pan European beer festival in Copenhagen 2008 in connection woth thier own 10th birthday.
It is cummoung! None other than Carlsberg came to the aid. Carlsberg i closing production of beer in their old facility in Copenhagen (Valby). A rental lease has been made and European Beer Festival 2008 is going to be held at Carlsbergs.
Importtant to note is the fact that Carlsberg will NOT have any influence of the content of the European Beer Festival 2008. We leave all that up to ale.dk and they probably do as fine a job as havde they many years now.
The festival will have a unique combination of new and old, of innovation and tradition. I an so exited to go there. Will I see you there?
European Beer Festival, September 2008
at Carlsberg in Copenhagen (Valby)
To make the confusion total, I have decided to split up my English blog and my Danish web page and I hope that his transition will be as smooth as possible for you, the reader.
The new blog is online at http://blog.nanobryg.com/
/Jens
© Nanobryg
