"Ironic is the fact that the more interested I get in beer, the less I drink of it. In my younger days I drank a lot, but was not ready to learn about good and great beer."
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Lars was in a hurry and was served a beer that was too cold, but wrote a computerprogram on the fly to fix it.
Read the funny blogpost here: http://www.garshol.priv.no/blog/130.html
Picture by Lars Marius Garshol.
The Carlsberg brand takes the 47th position on the top list of the top European brands with it's €6,6 milliard.
Other interesting placements:
10 InBev (Belgium)
12 SAB Miller (Great Britain)
14 Heineken (Holland)
47 Carlsberg (Denmark)
The Carlsberg is the strongest and the most valuable brand in Denmark. This is reflected in the report from The European Brand Institute. But Carlsberg is way down the list compared to other breweries.
Carsberg have recently expanded their marketing efforts to include clothing, and they are planning a television station with the football they sponsor already.
In comparison Nanobryg is worth approximately €0,00000001 milliard, but have more interesting beer. Ironic isn't it?
Read The European Brand Institute Report
Deschutes Brewery is introducing the Neighborhood Hops Traveling Beer Festival. This is a marketing tool on wheels that features tasty Deschutes Brewery beers combined with great food and fresh music. All in one great party-wagon.
The Deschutes Brewery barrel wan will be travelling to various neighbourhoods throughout Seattle.
I love beer and computers, so this test to combine the two, is funny in my world. Other than rebuilding a PC case into a kegged beer dispenser, I have not thought about putting beer inside a PC. The guys over at Toms games (a part of Tom's Hardware) are doing fun stuff with small real world application potential. Shelton Romhanyi compares the PC cooling properties of three beers: Coors Light (US), Guinness (Ireland) and Franziskaner Hefe-weissbier (Germany). The result is in the video.
View the funny video here: tomsgames.com
The brewing of Hoegaarden beer moved despite many protests because of the potential loss of jobs and also because the move was seen as the demise of a local tradition. Many has called the move "a spreadsheet management decision". The famous Hoegaarden wheat beer was produceded in brewery De Kluis from 1966. The Brewery did not last long in the town of Jupille. The Belgian-Brazialian drinks group InBev is now getting cold feet and returns the production of that famous wheat beer to Hoegaarden.
Allegations very soon appeared that InBev would not succeed in brewing the same quality of wheat beer in Jupille. And indeed, much of the production has been thrown away and there has been big delivery problems as a result. The more official explanation is that it is about an unexpected expansion of international sales that’s causing this U-turn. The original brewer who invented the beer says different however. “Any brewer should know you can’t brew a Hoegaarden anywhere else” he says. But InBev stopped being brewers a long time ago.
The trade unions of InBev protested for a long time against moving production of the wheat beer to Jupille. They are now very happy that the management has decided to definitively transfer the production back to Hoegaarden. “It is courageous of the management to come back on their decision to brew wheat beer in Jupille,” says Roger Van Vlasselaer of the socialist trade union ABVV.
Hoegaarden was the beer that introduced be to wheat many years ago, and it is still one of my favourite wheat beers. You feel like a real man holding their HUGE glasses.
One of the big unions in Denmark is putting pressure on the microbrewery Nørrebro Bryghus. The brewery have not agreed with the union wish for collective bargaining for their employees. The agreement has been negotiated for more than a year.
The result of the conflict will be that Nørrebro Bryghus will have difficulty in distributing their beer to the supermarkets, and there will be no one to put the beer on the shelves. Another annoyance is that no taxi's will no longer pick up guests or employees, and the brewery can no longer advertise in main stream media.
The owner, Anders Kissmeyer is ready to negotiate. He knows that if the entire union comes together it will severely hurt the brewery. As far as I know even the employees do not want the onion to do their collective bargaining in the first place.
I just hope that the beer will keep flowing.
It seems that I brew too seldomly. I usually can not remember how to make the starter, so I have to think about it. Here is one way of making one, I can think of. These instructions are for liquid yeast. If the yeast is dried, somply add "Re-hydrate in a cup of pre-boiled water at 25deg C for a couple of minutes" as the second action in the below list
Uhm. I have seen a lot of funny beer commercials like the Keystone Light guy bening embarrased or the guy that licks the entire flat clean with his tounge for beer, or the super sexy Troegs ad but these Tooheys advertisements are just plain wierd!
Every once in a while you come across a recipe that sounds too good to be true. I must try this high energy cake at some point
Crumb Crust:
Filling:
Serves 10 to 12 people
This recipie is brout to you from the Irish Pub Cookbook which you can buy at Amazon. I feel like cake now.
I Just visited the website of Sierra Nevada Brewing Co and it struck me that they have such a 'green' profile. While their primary mission is to make beer, Sierra Nevada Brewing Co.’s also has a strong environmental conscience and applies resource conservation and reusing or recycling the raw materials as guiding operating principles.
Nine ways to brew low-impact and high-tech beer:
The slogan of Danish brewery Ølfabrikken is "Life is too short for crappy beer" and the beer they make are far from crappy.
The sad fact is that beer can be ruined by wrong storage and serving. So here is a list of things to avoid making a good beer bad.
My interpretation of the post by Al: Life Is Far Too Short To Drink Cheap Beer - 9 Ways To Maximize Your Beer Value
Keep out of sun
Beer’s number one enemy is light. Brown bottles do the best job of protecting the content, followed by green ones. What only few people realize is that green bottles are not much better than clear ones at protecting the beer within.
Keep it cool
While heat won’t affect your beer the same as light, it can cause it’s own issues. For one thing, greater chance of oxidation. Oxidized beer tastes like cardboard. It can cause other off-flavours as well. You should store your beer in a cool, dark place.
Buy locally
Less transportation means lower transportation costs, meaning more money can be put toward the ingredients of the beer. A shorter travel distance also means the beer is more likely to be fresh. And, of course, has had fewer opportunities to encounter light and/or warm storage. Legend has it that Guinness drinkers can guess how far they are from the brewery just by tasting a Guinness anywhere in the world. While this is an exaggeration, there is some truth to is. Always sample the local beer when you are out of town, and you will know what I am talking about.
Use a glass
A large part of our sense of taste comes from our sense of smell. If you can’t smell the beer while you’re drinking it, like drinking it from the bottle, you’re missing most of the flavour. Beer glasses should be hand-washed with a minimum of soap. Soap kills the head of any beer. Actually, baking soda would be a better option or even just hot water and a ultra clean towel. Your beer glasses also shouldn’t be used to drink anything else.
NOT too chilled
When too cold the aromas of the beer are not present or very weak. You want to maximize the aroma to have the best flavour. This seems to be missed by all cafe owners in Denmark. Serving temperature is usually below 5 degrees celcius. The proper temperature is different in the varies styles of beer. Here in Denmark you can count on it being too cold, and you can hold the walls of the glass with both hands. This won't work with double walled glasses.
Pour like you mean it
Again with the aromas. When pouring, do not dribble the beer down the side of the glass. Pour it down the middle. You want to “break the carbonation” and release the aromas. Usually aim for about two fingers’ width of head.
Find your style
You’ll never know unless you try. If you’re having more than one style in a single sitting, start with the lightest and finish with the heaviest. This will keep your tastebuds from being overwhelmed. I once drank a ØLFABRIKKEN 100 GRAM IPA early in the evening. I could taste just about nothing the rest of the evening.
Food is good with beer
There is a school of thought that says that beer pairs better with cheese than wine. That’s not all, of course. Chocolate mouse is great with a robust porter, while Danish herring is a nice mix with a crisp and cold pilsner.
Socialize
Beer should be shared. Beer is social. Be a member of a beer organisation, or a brewing club or the like. Beer enthusiasts are nice people and remember that life is too short for crappy beer.
GourmetBryggeriet now makes soft drinks too. They have recently launched a a series of soft drinks. The selection is mineral water, lemon, orange, cola and mineral water without gas.
I have tried the cola from GourmetBryggeriet and it was quite nice. It is nothing like Coca Cola or Pepsi. In fact the tast is more like ØCOLA - yep the ones with the slogan: "Kill a Coke - drink a joke". Well that slogan did not last long and a war began. It tastes far less synthetic than the American counterparts.
I liked the GB cola a lot, and I have yet to try the other flavours.
This story hurts to tell. The microbrewery Brøggeriet in Sønderborg, Denmark have had somewhat of a unpleasant start. A couple of hours prior to the grand opening this friday September 7, the owners were forced to pour all their beer down the drain. There was nothing wrong with the beer.
The real problem is that the beer has been brewed on the equipment prior to the approval from the health inspectors and therefore is not allowed to be sold at all. Memebers from The Danish Veterinary and Food Administration (DVFA) overlooked that all the beer was down the drain. 30 minutes later the brewery was approved to brew and sell beer.
The grand opening was without their own beer but Brøggeriet is working on the next and valid batch of beer as an officially approved brewery - the fist batch is ready within 3 weeks.
The Danish micro brewery is splitting up. Up until recently the brewery consisted of the two craft brewers Mikkel Bjergsøe and Kristian Kellers (hence the name Mikkeller) . They are now parting their ways. Is is Mikkel Bjergsøe that will stay at Mikeller.
Is is good vibes that makes the team split up. Mr. Keller will now focus entirely on his new job as editor of the music magazine Soundvenue. Apart from teaching, Mikkel will now be running the brewery. Mikkeller has not yet invested in any equipment or buildings. They have been renting brew time at other small breweries.
This story will be interesting to follow, as the beers from Mikeller are some of the best rated beers in the world.
© Nanobryg
