"Ironic is the fact that the more interested I get in beer, the less I drink of it. In my younger days I drank a lot, but was not ready to learn about good and great beer."
Are you a new reader, then Gourmetbryggeriet, could I please have my beer?
Gourmetbryggeriet has done something that seems bad... again. Ølfabrikken has announced a special 'We are sorry' beer for the shareholders, and Gourmetbryggeriet promised to give it to the shareholders. The beer was meant as a compensation for their lost money in connection with the GB take over. Now Gourmetbryggeriet apparently have sold the beer to COOP (chain of grocery stores).
It just gives Goutmetbryggeriet a serious image problem. Their self-proclaimed rescue attempt of Ølfabrikken, that just looks and feels like a hostile take over, and now this.
Making the promise and not keeping it it results in a bigger dent in their credibility, than just denying the shareholders their beer in the first place.
I think that their PR guy has been on a holiday.
The trouble is only about 4000 litres of beer, that was meant for even distribution among the former shareholders of Ølfabrikken. A small amount that would not hurt Gourmetbryggeriet in any way.
It has been pointed out that beer brewing is a tough business, but this case can not be good business for GB. I guess that bad press is better than no press at all.
I thought that the Gourmetbryggeriet case was closed when the head brewer left, but it seems to go on for a while yet.
There has been some emails and some announcements that I have not covered, mainly because this is not an Ølfabrikken blog.
The latest twist, however, where I as a shareholder will not even get my beer as promised, motivated me to do yet another post about Ølfabrikken and GB.
I fell over this (danish) announcement http://gourmetbryggeriet.blogspot.com/ from the former head brewer Christian Skovdal Andersen titled "Gourmetbbryggeriet cheats small investors".
Please take action!
Are you a shareholder? Then write to
Update: 2008-03-13 COOP can not confirm any connection to the beer in question.
4 comments:
JENS Are you and CSA on drugs?
First off CSA asked to have this one brewed with his tail under his legs, there was never any promise made to anyone, we agreed to make his "Im sorry beer" under the assumption that CSA was truly sorry for losing the investors money, after the fact of CSA's lies and false accustions he was clearly told that the beer wouldn't be given away anymore. yet he went on to continue this game of making GB look bad.
I have never seen anyone try to save face first hand like this. I have all but 0.0 respect left for CSA.
Tell you what, your "bitter" you made in the pilot brewery is still in the tank you two can come have that if you want it. FREE if not Im dumping it
MIKE
Your false claim also says this
"I thought that the Gourmetbryggeriet case was closed when the head brewer left, but it seems to go on for a while yet."wasnt a brewer... lol, He had
Head brewer?? who left CSA he nothing to do with the brewery work, it seemed obvious he dosen't like to work.
Im the head brewer and Im still here from the start...
I have talked to Kenn Thomsen of COOP and they have not bought the brew from Gourmet Bryggeriet.
No reason to mail him as he has no influence on the actual sale.
Lars Stampe Villadsen
That is true - I have had a mail from Keen in which he has listed the GB beers bought for COOP - it does not look like Sinful Brother has snuck in yet. Hopefully it won't either.
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