"Ironic is the fact that the more interested I get in beer, the less I drink of it. In my younger days I drank a lot, but was not ready to learn about good and great beer."
Are you a new reader, then Why bother brewing craft-style in a light version?
Miller Brewing Co. will test market three new versions of Miller Lite as the brewer tries to cash in on a growing consumer preference for craft beers.
They apparently will test market the "Miller Lite Brewers Collection" in February. The three new versions of Miller Lite will be a blonde ale, an amber beer and a wheat beer - each with fewer calories and carbohydrates than a typical beer for that style.
The three new beers will target mainstream drinkers and capitalize on trends that favour light beer, greater variety of beer styles and a willingness to pay more for "higher-quality" beers.
I hope that the light-wave will miss Europe, and we keep on getting heavy beers. Heavy on quality, taste, smell, ingredients and overall experience.
If we are counting calories, I'd rather drink fewer beers, than drinking lighter versions.
Source: twincities.com
1 comments:
Hi Jens,
Looking forward to reading more great entries going forward. I'm not sure if I emailed your already but I wanted to invite you into www.democracysdrink.com - a social network for beer drinkers. Bloggers have been joining up feeding their entries in to promote their site and meeting other beer people. We'd love to have you on there too. Cheers!
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