Miller Brewing Co. will test market three new versions of Miller Lite as the brewer tries to cash in on a growing consumer preference for craft beers.
They apparently will test market the "Miller Lite Brewers Collection" in February. The three new versions of Miller Lite will be a blonde ale, an amber beer and a wheat beer - each with fewer calories and carbohydrates than a typical beer for that style.
The three new beers will target mainstream drinkers and capitalize on trends that favour light beer, greater variety of beer styles and a willingness to pay more for "higher-quality" beers.
I hope that the light-wave will miss Europe, and we keep on getting heavy beers. Heavy on quality, taste, smell, ingredients and overall experience.
If we are counting calories, I'd rather drink fewer beers, than drinking lighter versions.
Source: twincities.com