Brewer leaves Coors and starts own company

I like to make fun of Coors. That is mainly because if their war against beer served at temperatures where you can taste it.

So this former Coors brewer, Tony Vieira, has started his own brewing company, Naked Lion Brewing, in Memphis, with his beer brewed at City Brewing in Wisconsin. Vieira started in the brewing business in 1989 when he worked in Budweiser's research brewery, doing experiments on beer.

The first beer, Copper Flask, is described as “a full-bodied lager that uses a sour mashing process similar to the one used to make some whiskeys.” The Vieira family chose the company name because lions are featured prominently throughout brewing history. For example, Lowenbrau, a Munich brewery, features lions on its labeling. Its name means "lion's brew," a reference to when it was first brewed in 1383 at The Lion's Inn in Germany.

Tony Vieira, who has an MBA from Vanderbilt University, financed the $500,000 start-up himself to maintain equity in the company.

I am somewhat curious abut the serving temperature of the new Copper Flask.