Danish microbrews are doing well against beer from abroad

Luckily for all the many Danish micro breweries, the danes have acquired at taste for Danish micro brews. Beer importers say that they can see a decrease in sold imported beer. Historically (only a couple of years) imported beer would be the choice for drinking special beer, but recently the trend has shifted towards Danish micro brews.

Consumption of Danish micro brewed beer has increased with 35 percent in the last year. Compare this to the one percent increase in imported beer. According to House of Beer, Danish micro brews has 52 percent og the market in Denmark.

Shops have noticed a decrease in willingness to pay extremely high prices on imported beer. The prices have been unnaturally high, when compared to beer prices in other countries, so I guess that we a just seeing the natural reaction to a market with artificially high prices.

Now a lot of the Danish micro brews are quite expensive, but they are not mainstream beer, as is the case with a lot of imported beer. We the consumers do not like 'mainstrem' beers any more. We want to be special and reflect our uniqueness with what we are drinking too.

"Be different like everybody else" seems to be the mantra.

I think we will see a continued willingness to buy expensive beer as long as it is Danish or special.