The Carlsberg brand is worth €6,6 milliard

The Carlsberg brand takes the 47th position on the top list of the top European brands with it's €6,6 milliard.

Other interesting placements:
10 InBev (Belgium)
12 SAB Miller (Great Britain)
14 Heineken (Holland)
47 Carlsberg (Denmark)

The Carlsberg is the strongest and the most valuable brand in Denmark. This is reflected in the report from The European Brand Institute. But Carlsberg is way down the list compared to other breweries.

Carsberg have recently expanded their marketing efforts to include clothing, and they are planning a television station with the football they sponsor already.

In comparison Nanobryg is worth approximately €0,00000001 milliard, but have more interesting beer. Ironic isn't it?

Read The European Brand Institute Report