Low impact brewing

I Just visited the website of Sierra Nevada Brewing Co and it struck me that they have such a 'green' profile. While their primary mission is to make beer, Sierra Nevada Brewing Co.’s also has a strong environmental conscience and applies resource conservation and reusing or recycling the raw materials as guiding operating principles.

Nine ways to brew low-impact and high-tech beer:

1. Fuel Cells
2. Recycling
3. Heat Recovery
4. C0² Recovery
5. Energy Efficiency
6. Water Conservation
7. Waste water
   
8. By-product Recycling
9. Solar energy
   

According to the founder and owner Ken Grossman the brewery continues to operate the brewery in as ecologically clean and efficient a manner as possible. In the coming weeks the Sierra Nevada Brewery has announced that they will be operating almost entirely off solar energy and the existing fuel cells at the brewery's facility in California.

The brewery is already generating up to 75% of its electrical needs using the fuel cell technology. Right now here is still a small portion of their electricity that comes from PG&E. With the recent addition of solar energy the brewery tries to reach 100% self sufficiency when the sun is shining during peak operational hours.

These efforts are not only great for the environment, but also great marketing tools for the brewery. It's a win-win situation, I guess.