Waiting for it

This Guinness advertisement is imaginative and tells the viewer that the product is worth waiting for. The video is both original and able to sell me a pint.

Guinness advertisement

Ten points for originality. The video below just did not make me thirty for a Guinness.

WTF? Westmalle Tripel commercial

If the video below is used to sell beer, then I am president of the world. The beer itself is great, but this commecial kills it.
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I guess that it is so bad, that it is good - I just posted it right?

Tooheys Extra Dry wierd commercials

Uhm. I have seen a lot of funny beer commercials like the Keystone Light guy bening embarrased or the guy that licks the entire flat clean with his tounge for beer, or the super sexy Troegs ad but these Tooheys advertisements are just plain wierd!

Carlsberg + Menthos experiment

The great Carlsberg with Menthos experiment. Ever tried it? Well here is what happens when you combine Carlsberg and Menthos.



Just as surprising reactions as the Menthos and diet coke reaction. Maby just a tad bit harder hitting conclusion :-)

Brooklyn Brewery has nice enough logo to copy

Evidently the logo of Brooklyn Brewerry is so good that it is worth copying. In the effort of staying current, a supermarket has taken the logo of Brooklyn Brevery as a template for their own logo. The copy is hard to tell from the original. Despite that fact, the supermarket owner claims that the two are not alike at all.

Brooklyn Brewery is currently trying clear up the 'confusion' and will probably use legal means, if kind requests are not met.

On the positive side, it is kind of a compliment.

Does this kind 'brand copying' happen often?

Brewer leaves Coors and starts own company

I like to make fun of Coors. That is mainly because if their war against beer served at temperatures where you can taste it.

So this former Coors brewer, Tony Vieira, has started his own brewing company, Naked Lion Brewing, in Memphis, with his beer brewed at City Brewing in Wisconsin. Vieira started in the brewing business in 1989 when he worked in Budweiser's research brewery, doing experiments on beer.

The first beer, Copper Flask, is described as “a full-bodied lager that uses a sour mashing process similar to the one used to make some whiskeys.” The Vieira family chose the company name because lions are featured prominently throughout brewing history. For example, Lowenbrau, a Munich brewery, features lions on its labeling. Its name means "lion's brew," a reference to when it was first brewed in 1383 at The Lion's Inn in Germany.

Tony Vieira, who has an MBA from Vanderbilt University, financed the $500,000 start-up himself to maintain equity in the company.

I am somewhat curious abut the serving temperature of the new Copper Flask.

Gourmetbryggeriet opens brewbub

Gourmetbryggeriet has made an agreement with Bryghuset Vendia in Hjørring, Denmark. On the 18th of june the installation of the brewery began. The equipment is from JTMBrew and the 800 liter pot is being lifted in place below.

The installation only took about one hour. After that the equipment had to be ajusted ant that took the rest of the day. According to Gourmetbryggeriet, Michael Knoth is really looking forward to try the new brew ware together with Morten Pedersen of Bryghuset Vendia.






"Careful guys! This is a MAX 30 MIN parking zone, so get moving"


Hmm - can I have the same, please?

New Ølfabrikken beer: Columbus Pale Ale

The new beer from Ølfabrikken this summer is a tribute to the breweries favourite hop variety – the Amarican Columbus hop.

It is a copper coloured beer of 5% vol. with clear notes of grape fruit and pine. After fermentation the beer is dry hopped with even more Columbus hops, that intensifys the hoppiness of the beer.

The strong hop aroma combined with the moderate alcohol content and a semi bitter and dry finish makes the beer refreshing in the summer heat, and still have som caracter.

Try to catch it – it has just been released and will hit the broader Danish beer shops within a week.

The funny guys at Coors introduces cold bottle indicator

Coors is often the source of funny and stupid inventions. I have reported on them before (in Danish). If all goes according to plan you can soon look to the mountains on the bottle, and find out whether or not your beer is ready to drink.

The Golden-based Coors Brewing Co. has launched its new Coors Light Cold Activated Bottle. When the beer hits the correct temperature, mountains on the label turn from white to blue. As part of Coors' plans to market the concept nationwide, it has announced the "World's Most Refreshing Happy Hour." Company "ambassadors" will work with retailers to promote the new bottle.

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company’s latest innovation, the Cold Activated Bottle. Mountains on the label turn from white to blue when Coors Light is at the optimal temperature for cold refreshment. In cities all over USA, Coors ambassadors will be working with retailers to engage consumers and encourage trial of the Cold Activated Bottle.

When drinkers choose Coors Light, they're looking for refreshment. The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible.

said Andy England, chief marketing officer for Coors Brewing Company.

On May 18, we are celebrating our newest innovation by inviting consumers to come out and raise a cold one for the World’s Most Refreshing Happy Hour.

According to Coors Light research, consumers want to know when their beer is cold enough to drink. The bottle works by Thermochromatic ink that turn blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. But what if you go colder than that?

In Denmark we have had that system available for years. Small stickers with exact same function, even the colours are the same. But it never caught on.

Here's a crazy idea for the Coors Brewing Co: Come up with a new tasty beer. No really, that IS the idea :-)

All-grain brew machine

This years Ølfesival in Copenhagen has left so many impressions that I do not know where to start.

Getting right on track with a craft brew story: Housebrewer, an all grain beer brewing machine

I met Morten Steen Pedersen from Housebrewer a company so new that they do not even have a website yet (will probably be www.housebrewer.com). Morten who is the software delveloper for the project, showed me the machine. It is supposed to be aimed at cafés, restaurants etc. Housebrewer brews all-grain beer and therefore is able to brew the full range of beers out there. It measures 60x60x100 cm and has a batch size of 25 liters. The materials are stainless steel and glass, so that you actually can watch the brewing process, and all the ingredients while it brews. Unlike my set-up Homebrewer has very little manual work involved. Just add the ingredients in the different compartments and turn it on - out comes the chilled wort ready for fermentation.

Morten promised that a future version of the software would support BeerXML.

The price is approximately 1.600€ so this machine is not to be confused with anything you can buy on TV-shop (or that crappy beermachine.

Beer just may fight disease - for hopheads only

"Mmmm … beer." As popular as beer is, however, it often has gotten a bad rap as a calorie-loaded beverage that only serves to create paunchy beer bellies and alcohol-fueled lapses in judgment. But beer has less calories than most types of milk.

But that negative image may begin to fade. Recent research shows an indication that beer could be used as a possible disease-fighter.

It turns out that beer hops contain a unique micronutrient that inhibits cancer-causing enzymes. Hops are plants used in beer to give it aroma, flavor and bitterness.

The compound, xanthohumol, was first isolated by researchers with Oregon State University 10 years ago. Initial testing was promising, and now an increasing number of laboratories across the world have begun studying the compound, said Fred Stevens, an assistant professor of medicinal chemistry at Oregon State's College of Pharmacy.

Earlier this year, a German research journal even devoted an entire issue to xanthohumol, he said.

What Stevens and others are discovering is that xanthohumol has several unique effects. Along with inhibiting tumor growth and other enzymes that activate cancer cells, it also helps the body make unhealthy compounds more water-soluble, so they can be excreted.

Most beers made today are way too low on hops, however, and so don't contain much xanthohumol. Here's to hop-heads and your health!

Source: ABCnews

Beer pint served in two seconds due to impressive engineering

The turbo tap poors a complete pint of beer in just under 2 seconds with just the right amount of head. It's unique, patented system taps in to a bars existing beer lines and pulls the beer out in record time.

Though they sell mostly systems for pro they also offer home systems for sale.

Video1 – the inventor tells about being an entrepreneur.



Video2 – speed test of a normal faucet compared to TurboTap.



This is an amazing device that attaches to any normal beer faucet. It can pour a beer four times faster than the common faucet. You also yield more beers off every keg, with less beer going to be foam. It pays for itself, this thing is revolutionary in the world of beer drinking and sales. For more info go to TurboTap.com

Sex and fun in beer ads

I just wanted to share this lovely lady, promoting craft brew with you. It is a Sexy Troegs ad where a this hot girl in a bikini keeps burping and farting cause its 'natural'.



In Denmark there is Tuborg (not quite as natural) also with daring commercials. In fact beer commercials on televison is not allowed in Denmark, but you can see them in movie theathers.